Sunday 6 December 2009

Einstein, the Exorcist and the Theory of Marmite

Einstein once said “the definition of madness is to try the same thing over and over again in the belief that next time you will get a different result”. If that’s the case then I must be totally off my rocker.

For year’s now I have periodically wandered through my local supermarket believing that one day I will buy a pot of Marmite, take it home and ravage with the same gusto that a libidinous Jack Russell usually takes to its owner’s leg. Not a chance. Last time I ascended on this flight of fancy my head didn’t actually spin 360 degrees but pretty much everything else remained faithful to a scene from The Exorcist.

But I want to like Marmite. I want to like it in the same way that I wanted to like olives and Guinness and beer as a child. As with all of these things its about that mysterious concept of “acquired taste”…but why the hell would we train, nay, force ourselves to like something that initially made our gills go green ? Maybe I am alone on this one but that’s certainly what I did with a number of foods growing up as a child. They just looked good even if my taste buds were telling me quite the opposite. And so I persevered until one day I liked them…and now inexplicably I love them !

I suppose a simple explanation is that we don’t acquire the taste at all, rather our palette matures such that one day we are struck by the gustatory epiphany of actually liking our former nemesis.

With that in mind this week I have decided to make another ascension of my personal Mount Sinai in the hope that I too will see my ethereal pot of burning Marmite. I’m not going to run before I can walk though so rather than eat the stuff in its unadulterated form I’m making Marmite Cheese on Toast with Red Onion Marmalade…

Tell me if you love it…or even if you hate it ;-)

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